New piece on the sharing economy, grand challenges, social movement, platforms, and refugees fresh out at Academy of Management Discoveries. My commentary on the article by Martin Kornberger, Stephan Leixnering, Renate Meyer & Markus Höllerer.
The sharing economy is frequently linked to companies such as Airbnb and Uber that enable “collaborative consumption” (Botsman & Rogers, 2010), that is people make their personal belongings (e.g., vehicles, homes) or services (e.g., workforce) available to virtual strangers through community-based online services (Hamari, Sjöklint, & Ukkonen, 2016; Mair & Reischauer, 2017). Platform companies are not sharing their resources, but share other people’s resources. In these cases, resources that were private like a home or car become goods or services. A novel reservoire of goods and labor is marketized and employed in the capitalist system through digital technologies. Sharing is an increase in the utilized capacity of resources.
However, these types of sharing have a bitter-sweet aftertaste, because they effectively sell – not share – temporarily resources through platform economies without a shared sense of caring. By combining two organizational types, platform and social movement, to a novel form of organzing, the authors potentially present a means to allow the sharing of resources without the surplus value being taken by few companies. Value and values are aligned into a value(s) pursuit (Gümüsay, 2017) and sharing becomes both a transaction and interaction as well as an economic and moral activity.